SITE ASSISTANT

An AI assistant for your website, trained on your website.

A floating assistant that sits on your site around the clock, answers visitors’ questions from your own pages — linking the page the answer lives on — and captures the visitors who want to hear back from you.

Try the live demo See pricing

How it works

We index your site. Your pages, services and FAQs become the assistant’s only source of knowledge — nothing generic, nothing imported from the wider internet.
It answers on your pages. Visitors ask in plain English; the assistant replies from your content with a link to the source page. When it doesn’t know, it says so and steers back to what your site covers.
You get the lead. When a visitor wants a quote or a call back, the assistant takes their details and hands them to you — the conversation ends in your inbox, not a dead end.

Why businesses trust it on their site

Answers from your pages only

Your site’s content is its entire knowledge. It answers visitor questions from your pages and links to the page the answer came from; questions about anything else get a polite steer back to what you do.

It never makes figures up

Ask it for a number and it will only quote one that appears word-for-word on your site — otherwise it points the visitor at your own pricing page or calculator. No invented totals, no bad arithmetic wearing your brand.

Built-in lead capture

A visitor who wants a quote or a call back leaves their details right in the chat, at the moment they’re interested — no hunting for your contact form. On Standard and Pro, leads flow straight to your email or CRM.

Your brand, your words

Your colours, your avatar, your welcome message. The assistant’s instructions live in your own admin in plain English — change its tone or its rules any time, no developer needed.

Installed for you

A WordPress plugin, or one line of script on any other site. We do the install, train it on your pages and test it with you before it meets a real visitor.

Fully hosted, always on

Nothing for you to run or update — it’s served from Cloudflare’s edge network, answering around the clock, on a flat monthly price with a generous message allowance.

Simple packages, installed for you

Pilot

£497 setup

£149/month

Install, your branding, trained on your pages, lead capture, fully hosted.

Standard

£797 setup

£249/month

Everything in Pilot, plus custom welcome & call-to-action, leads to your email/CRM, monthly knowledge refresh.

Pro

£1,197 setup

£399/month

Everything in Standard, plus priority tweaks and a monthly digest of the questions visitors asked most.

Full package details →

Run a web agency?

Resell the Site Assistant under your own brand. Wholesale from £99 a month per site, you set your own retail, and you mint new client sites yourself from a self-serve console. The reseller programme →

Common questions

What happens when it doesn’t know the answer?

It says so plainly, steers the visitor back to what your site covers, and offers to take their details so you can follow up. On Pro, the questions it couldn’t answer arrive as a monthly digest — a ready-made list of content your site is missing.

Will it give advice?

No. It’s informational only — it answers from what your site already says, with a disclaimer built in. For regulated businesses (legal, financial, medical) it sticks to what your pages state and hands anything that smells like advice to a human.

Do I need WordPress?

No. WordPress gets a plugin; any other site takes a one-line script in the footer. Either way we do the install for you.

How does it learn my site — and stay current?

We crawl your public pages and build its knowledge from them; that index is the only thing it answers from. When your site changes, a knowledge refresh re-indexes it — monthly on Standard and Pro, or on request.

What about my visitors’ data?

The chat processes a visitor’s question in order to answer it, and contact details only when the visitor volunteers them for a callback. Leads are kept briefly and then deleted — or forwarded straight to your own webhook and not stored at all. We give you the one-line disclosure for your privacy policy.

Can I change what it says?

Yes — the assistant’s instructions are a plain-English setting in your own admin. Edit the tone, the rules, the welcome line whenever you like; changes take effect immediately.

See it answer real questions

The demo assistant is trained on this site — ask it anything about the product.

Try the live demo Email us